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UX Teardown Analysis – Pepperfry Ecommerce

PLP e-commerce UX audits

Category
UX Teardown Analysis
My Role
Senior Product Designer

UX Teardown Analysis - Pepperfry a furniture premium ecommerce website

Pepperfry breadcrumb UX issue

UX Risks

  • Breadcrumbs visually low-priority
  • Not sticky after scroll

UX Fix

  • Increase breadcrumb contrast
  • Make category title sticky

UX Principles

  • Nielsen – Visibility of system status
  • Spatial orientation
  • Information scent
Pepperfry filter UX issues

UX Risks

  • Filter fatigue
  • No prioritization of popular filters
  • Applied filters lack visibility

UX Fix

  • Show popular filters first
  • Sticky applied-filters bar
  • Live result count updates

UX Principles

  • User control & freedom
  • Hick’s Law
  • Progressive disclosure
Promotional banner UX issue

UX Risks

  • Banner distraction
  • Banner blindness

UX Fix

  • Dismissible banners
  • Behavior-based personalization

UX Principles

  • Visual hierarchy
  • Attention economy
  • Loss aversion
Product card UX density issue

UX Risks

  • Dense product cards
  • Ratings too subtle
  • No quick compare

UX Fix

  • Highlight ratings
  • Add quick view / compare
  • Reduce text clutter

UX Principles

  • Fitts’s Law
  • F-pattern scanning
  • Recognition over recall
Infinite scroll UX issue

UX Risks

  • Loss of progress awareness
  • Footer unreachable

UX Fix

  • Hybrid pagination
  • Back-to-top button
  • Page progress indicator

UX Principles

  • Wayfinding
  • Cognitive load management
  • Flexibility & efficiency