Senior UX/UI Designer & Creative Director

Deepan peru

Specializing in UX/UI design, AI-driven product design, and high-impact digital experiences. I design scalable web, app, and fintech products that boost usability, engagement, and business growth.

Works Contact Me

Email :

deepancreativeux@gmail.com

Phone :

+91 63793 43293

Address :

Chennai, Tamilnadu

UX/UI Design

Product Design

Mobile app Design

Website Design

About Me

Senior UX/UI Designer & Creative Director

I’m a Senior Product Designer (UX/UI) and AI-driven Product Design Lead with 12+ years of experience across fintech, enterprise SaaS, B2B and B2C platforms in India and the UAE. Specialized in end-to-end product design, user experience design (UX), user interface design (UI), and human-centered design, delivering data-driven, accessible, and scalable digital products.

Over last six years, led fintech UX strategy and product design for index funds and mutual fund platforms, ensuring regulatory compliant, enterprise-grade UX aligned with U.S. financial standards. Designed investment dashboards, decision-support systems, and workflow-driven interfaces that improved task success rate by 62% and reduced time-to-decision by 40%.

Proven leader in design systems, interaction design, usability testing, and cross-functional collaboration, partnering closely with product managers, engineers, researchers, and business stakeholders. Currently advancing expertise in Agentic AI, Generative AI, AI-powered UX, and automation-driven design workflows through IIT Madras Pravartak, integrating AI-native design, prompt-driven prototyping, and experimentation into modern product development.

100%

Clients Satisfaction

Experience

Senior UX/UI Designer & Creative Director - Aug 2019 – Present

Technogradient Technologies partner of New Age Alpha LLC .

• Led end-to-end UX/UI and product design strategy for fintech platforms, including web applications, mobile apps, data dashboards, and investment tools.
• Defined design vision, north-star experiences, user journeys, information architecture, and interaction models aligned with business and compliance requirements.
• Conducted user research, usability testing, heuristic evaluations, A/B testing, and UX analytics to drive data-informed design decisions.
• Built and scaled design systems, component libraries, reusable UI patterns, and style guides using Figma, ensuring accessibility (WCAG), responsiveness, and cross-platform consistency.
• Collaborated cross-functionally with product, engineering, analytics, and leadership teams to ensure design feasibility, developer handoff, and high-quality implementation.
• Mentored and managed 8+ designers, leading design critiques, workshops, sprint reviews, and portfolio coaching.
• Improved user satisfaction by 25% through iterative UX improvements, simplified workflows, and conversion-focused design optimizations.

Creative Consultant - Dec 2018 – Aug 2019

Rage Communications

• Delivered digital-first brand and experience solutions across websites, campaigns, and launch assets.
• Applied strategic storytelling and visual systems to strengthen engagement and brand recall.

Senior Creative Designer - Sep 2016 – Dec 2018

Chennai Jewelers LLC Groups - Sharjah, UAE

• Owned branding and digital experience direction for multiple business units spanning education, trading, healthcare, and professional services.
• Led concept-to-execution initiatives, collaborating with regional stakeholders across the UAE.

Executive Creative Designer - Aug 2015 – Sep 2016

AD2PRO Media Solutions

• Produced high-impact visual communications for international publishers across global markets.
• Collaborated with creative leadership to ensure quality and consistency across deliverables.

Senior Creative Designer - Jan 2015 – Aug 2015

BigFoxx Advertising Agency

• Oversaw web and print design execution, guiding junior designers and maintaining output standards.

Senior Creative Designer - Jan 2014 – Jan 2015

Davinci Creatives Advertising Agency

• Delivered digital and print assets, coordinating closely with development and production teams.

Graphic Designer - Dec 2012 – Oct 2013

Madras Press
• Designed editorial layouts and typography-driven compositions for print publications.

Our Portfolio

Selected Works.

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h-factor Investment

h-factor is a decision-support platform that helps investors avoid overpriced stocks by calculating a 0–100% risk score showing the likelihood a company will fail to deliver its implied revenue growth.

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Kubili House Website

Kubili House is an exclusive, private luxury safari lodge located in the Greater Kruger National Park.

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UX Teardown Analysis – Pepperfry Ecommerce

Pepperfry a furniture premium ecommerce website.Ux audit and heuristic analyization to the existing premium furniture ecommerce website.

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OmniMed Healthcare

OmniMed is a hospital-grade clinical dashboard used by doctors during live patient consultations.

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Kyro Construction

Kyro is a construction management dashboard used to monitor active projects, budgets, equipment, materials, vendors, and risks across multiple construction sites.

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Product Explainer Video

A short-form explainer video created for the h-factor investment tool to support product marketing and user onboarding.

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Worked with 50+ Top Brands in India & UAE