Project Context
A short-form explainer video created for the h-factor investment tool to support product marketing and user onboarding. The objective was to communicate a complex investment philosophy within 25 seconds, using clear visuals and simple language.
The video introduces New Age Alpha as a platform designed for investors, advisors, and active portfolio managers to move beyond traditional definitions of risk. Instead of focusing on market volatility or operational failures, the narrative highlights a deeper issue - investor beliefs and cognitive biases that distort asset pricing and create hidden risk.
The outcome is a visually intuitive story that helps users quickly grasp the product’s value and purpose.
